Paying Full Price Insults My Intelligence

Models in a mall

(Photo credit: Toban B.)

Although I am unemployed, I still have to wear clothes.  (Trust me, that’s not negotiable around here.)  That means I have to own clothes and I can’t own clothes unless I buy them.

I’m not a big fan of Wal-Mart and similar stores because the merchandise just doesn’t last very long.  However, I have a fairly strict budget.  And in spite of this, I don’t have to walk around naked.   So I’d like to share an easy tip with all of you.

First rule of shopping on a budget: don’t go to the advertised sales.  Advertised sales are designed to get customers in the door to view a very limited number of reduced price items in hopes that other (more expensive) merchandise will also be purchased.  You should also know that some clothing manufacturers prohibit stores from advertising their products below a certain price point.  It tarnishes the brand’s image if everyone knows you can get Armani for ten bucks.

Instead, stop in occasionally when there’s no official sale going on.  Stores still have to get rid of unsold merchandise and they do it under the radar when there’s no publicized “special event.”  After all, stores are allowed to sell products below the agreed-upon minimum if a customer has the product already in hand to see a physical price tag.

This, incidentally, is why Amazon doesn’t list the prices for some items until you click on the product’s page.  Viewing a list is like browsing the racks and clicking a product is equivalent to looking at something more closely.

The only downside to shopping like this is that a lot of the super-clearance stuff looks really tacky on the rack.  About half of it will look good if you take a moment to try it on.  The other half was designed by clowns, and probably for clowns as well.

But if you were Bozo, you would have gone to the advertised sale instead.

7 thoughts on “Paying Full Price Insults My Intelligence

  1. Over here some of the cheap stores have clothes that are identical to the stock of the high-end stores except for the label. Probably both were made in China and the label stitched on when it got here. Problem solved 😉

      • Hmmm. A school friend’s father worked for Mazda. He told that a particular model of Mazda and Ford were manufactured on the same assembly line. Quite literally the only difference was the badges. Makes you wonder about people who drive Mazda but curse whenever they see a Ford…

        • And in the U.S., it would be the reverse. (You’re “buying American” if you own a Ford, but not if you own a Mazda.) I recognize your example but I think Ford and Mazda have parted ways, though. It’s a pretty recent development.

        • These days knowing which company own which brand of car is tougher than keeping track of who is sleeping with whom and who’s related to whom in any given soapie.

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