You may think that only rich people can be snobs. I intend to prove you wrong.
If you read my blog regularly, you know that I like international grocery stores. Besides the selection of food, the products are usually cheaper and sometimes significantly so. For instance, you can find spices for obscenely low prices; the brand name companies represented at your regular grocery store sell you a small bottle of spice for a lot of money, but I get my spice for one to three dollars per pound. These are Indian brands or direct imports by the international market for consumption by the local immigrant community. I may not get the “comfort” of a familiar brand, but that’s relatively unimportant. If a spice brand is good enough for people in (or from) India, it’s good enough for me. The quality is there.
But instead of seeking good deals, many Americans buy (literally) the food companies’ advertising. The grocery stores keep telling us how much of a bargain their prices are and the manufacturers also bombard us with messages about their products’ quality and budget friendliness. And people absorb these messages unquestioningly.
So, I was visiting some friends one time and decided to bring some sausage from a local mom-and-pop butcher shop run by immigrants. (Usually, my friends supply all the food for everyone; this doesn’t seem right.) The sausage at this shop costs 30-40% less than what the grocery store sells. It’s also fresher and of much higher quality. However, my friend (who is not poor by any means) responded self-righteously to my contribution and did so with more than a little discomfort; he had agreed to let me bring food but I think he overestimated his ability to deal with it.
Some people who aren’t rich take their economic status as a sign of virtue; my friend was no exception. It also didn’t help that people have learned to equate price and quality. I brought better stuff, which somehow meant that I was flaunting my “higher” status. (Um… I’ve been unemployed for a while and wasn’t rich before that, but no matter.) I recommended the store and mentioned the lower prices but my words fell on deaf ears. “Our prudent Kroger is better than your profligate place, you scum.” Or something like that.
If that’s not snobbery, I don’t know what is.
If you want to spend the extra money to finance a world of wonderful advertisements, be my guest. I’d rather spend the cash on something useful, or perhaps keep it in my bank account. I’m a big fan of frugality, but I guess that makes me a snob too.